/* =========================================
   BHD STUDIO — DESIGN SYSTEM
   Cinéma noir contemporain — nuit, métal froid, sang
   ========================================= */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,300..900;1,9..144,300..900&family=Manrope:wght@300;400;500;600;700&family=JetBrains+Mono:wght@400;500;700&display=swap');

:root {
  /* Colors */
  --black: #0a0a0a;
  --noir: #141414;
  --char: #1c1c1c;
  --steel: #2a2a2a;
  --ash: #3d3d3d;
  --fog: #6b6b6b;
  --bone: #d8d8d8;
  --paper: #f5f3ee;
  --pure: #ffffff;
  
  --red: #C8102E;
  --red-dark: #a00d24;
  --red-glow: rgba(200, 16, 46, 0.4);
  
  /* Typography */
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'Manrope', system-ui, sans-serif;
  --font-mono: 'JetBrains Mono', monospace;
  
  /* Spacing */
  --container: 1280px;
  --gutter: clamp(1.5rem, 4vw, 3rem);
}

* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

body {
  font-family: var(--font-body);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.6;
  color: var(--bone);
  background: var(--black);
  overflow-x: hidden;
}

/* Grain overlay — gives the entire site a subtle film texture */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 9999;
  opacity: 0.04;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' /%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  mix-blend-mode: overlay;
}

img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; color: inherit; }

/* =========================================
   NAVIGATION
   ========================================= */

.nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 1.5rem var(--gutter);
  display: flex;
  justify-content: space-between;
  align-items: center;
  background: linear-gradient(180deg, rgba(10,10,10,0.95) 0%, rgba(10,10,10,0.7) 70%, rgba(10,10,10,0) 100%);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  transition: padding 0.3s ease;
}

.nav.scrolled {
  padding: 1rem var(--gutter);
  background: rgba(10,10,10,0.95);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}

.logo {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 0.875rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--pure);
  display: flex;
  align-items: center;
  gap: 0.6rem;
}

.logo-mark {
  width: 28px;
  height: 28px;
  background: var(--red);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  position: relative;
}
.logo-mark::after {
  content: "";
  width: 10px;
  height: 10px;
  border: 2px solid var(--pure);
  border-radius: 50%;
}

.nav-links {
  display: flex;
  gap: 2.5rem;
  list-style: none;
  align-items: center;
}

.nav-links a {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--bone);
  position: relative;
  padding: 0.25rem 0;
  transition: color 0.3s;
}

.nav-links a::before {
  content: "";
  position: absolute;
  bottom: -4px;
  left: 0;
  width: 0;
  height: 1px;
  background: var(--red);
  transition: width 0.4s cubic-bezier(0.65, 0, 0.35, 1);
}

.nav-links a:hover { color: var(--pure); }
.nav-links a:hover::before { width: 100%; }

.nav-cta {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 0.7rem 1.4rem;
  border: 1px solid var(--red);
  color: var(--pure);
  background: var(--red);
  transition: all 0.3s;
}
.nav-cta:hover {
  background: transparent;
  color: var(--red);
}

.menu-toggle { display: none; }

/* =========================================
   HERO — CINÉMA
   ========================================= */

.hero {
  height: 100vh;
  min-height: 700px;
  position: relative;
  overflow: hidden;
  display: flex;
  align-items: center;
  background: var(--black);
}

.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    radial-gradient(ellipse at 70% 40%, rgba(200, 16, 46, 0.18) 0%, transparent 50%),
    radial-gradient(ellipse at 20% 80%, rgba(40, 40, 40, 0.6) 0%, transparent 60%),
    linear-gradient(135deg, var(--black) 0%, var(--noir) 100%);
}

/* Cinema bars — top and bottom black bars like film letterboxing */
.hero::before,
.hero::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  height: 60px;
  background: var(--black);
  z-index: 5;
  pointer-events: none;
}
.hero::before { top: 0; }
.hero::after { bottom: 0; }

/* Decorative SVG film strip */
.film-strip {
  position: absolute;
  right: -200px;
  top: 50%;
  transform: translateY(-50%) rotate(15deg);
  width: 600px;
  height: 800px;
  opacity: 0.06;
  z-index: 2;
  pointer-events: none;
}

.hero-content {
  position: relative;
  z-index: 10;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--gutter);
  width: 100%;
}

.hero-meta {
  display: flex;
  gap: 2rem;
  align-items: center;
  margin-bottom: 2.5rem;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--fog);
  animation: fadeUp 1s 0.2s both;
}

.hero-meta .dot {
  width: 6px;
  height: 6px;
  background: var(--red);
  border-radius: 50%;
  animation: pulse 2s infinite;
}

@keyframes pulse {
  0%, 100% { opacity: 1; box-shadow: 0 0 0 0 var(--red-glow); }
  50% { opacity: 0.6; box-shadow: 0 0 0 8px transparent; }
}

.hero h1 {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(3rem, 9vw, 8.5rem);
  line-height: 0.95;
  letter-spacing: -0.03em;
  color: var(--pure);
  margin-bottom: 2rem;
  animation: fadeUp 1.2s 0.4s both;
  font-variation-settings: "opsz" 144, "SOFT" 0;
}

.hero h1 em {
  font-style: italic;
  color: var(--red);
  font-weight: 400;
}

.hero-tagline {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 300;
  font-size: clamp(1.1rem, 2vw, 1.5rem);
  color: var(--bone);
  max-width: 600px;
  margin-bottom: 3rem;
  line-height: 1.4;
  animation: fadeUp 1.2s 0.7s both;
}

.hero-actions {
  display: flex;
  gap: 1.5rem;
  flex-wrap: wrap;
  align-items: center;
  animation: fadeUp 1.2s 1s both;
}

.btn {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  padding: 1.1rem 2.2rem;
  display: inline-flex;
  align-items: center;
  gap: 0.8rem;
  transition: all 0.3s cubic-bezier(0.65, 0, 0.35, 1);
  border: 1px solid transparent;
  cursor: pointer;
}

.btn-primary {
  background: var(--red);
  color: var(--pure);
  border-color: var(--red);
}
.btn-primary:hover {
  background: transparent;
  color: var(--red);
  transform: translateY(-2px);
}

.btn-ghost {
  background: rgba(255,255,255,0.04);
  color: var(--pure);
  border-color: rgba(255,255,255,0.55);
}
.btn-ghost:hover {
  background: var(--pure);
  border-color: var(--pure);
  color: var(--black);
  transform: translateY(-2px);
}

.btn .arrow {
  transition: transform 0.3s;
}
.btn:hover .arrow { transform: translateX(4px); }

/* Hero scroll indicator */
.scroll-cue {
  position: absolute;
  bottom: 90px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 10;
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--fog);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 0.6rem;
  animation: fadeUp 1.2s 1.5s both, float 3s 2.5s infinite ease-in-out;
}

.scroll-cue .line {
  width: 1px;
  height: 32px;
  background: linear-gradient(180deg, var(--fog) 0%, transparent 100%);
}

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(30px); }
  to { opacity: 1; transform: translateY(0); }
}
@keyframes float {
  0%, 100% { transform: translateX(-50%) translateY(0); }
  50% { transform: translateX(-50%) translateY(-8px); }
}

/* Hero corner labels — like crop marks */
.crop-mark {
  position: absolute;
  z-index: 6;
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--fog);
  pointer-events: none;
}
.crop-tl { top: 80px; left: var(--gutter); }
.crop-tr { top: 80px; right: var(--gutter); text-align: right; }
.crop-bl { bottom: 80px; left: var(--gutter); }
.crop-br { bottom: 80px; right: var(--gutter); text-align: right; }

/* =========================================
   SECTIONS — COMMON
   ========================================= */

section {
  padding: clamp(5rem, 10vw, 9rem) var(--gutter);
  position: relative;
}

.container {
  max-width: var(--container);
  margin: 0 auto;
}

.section-header {
  margin-bottom: 4rem;
}

.section-eyebrow {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1.5rem;
  display: flex;
  align-items: center;
  gap: 1rem;
}
.section-eyebrow::before {
  content: "";
  width: 30px;
  height: 1px;
  background: var(--red);
}

h2 {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(2.2rem, 5vw, 4rem);
  line-height: 1.05;
  letter-spacing: -0.02em;
  color: var(--pure);
  margin-bottom: 1.5rem;
  font-variation-settings: "opsz" 144;
}
h2 em {
  font-style: italic;
  color: var(--red);
}

h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(1.4rem, 2.5vw, 2rem);
  line-height: 1.2;
  color: var(--pure);
  margin-bottom: 1rem;
  font-variation-settings: "opsz" 60;
}

.section-intro {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 300;
  font-size: clamp(1.1rem, 1.8vw, 1.4rem);
  color: var(--bone);
  max-width: 720px;
  line-height: 1.5;
}

p { margin-bottom: 1.2rem; color: var(--bone); }
p:last-child { margin-bottom: 0; }

/* =========================================
   APPROACH SECTION (3 columns)
   ========================================= */

.approach {
  background: var(--noir);
  border-top: 1px solid rgba(255,255,255,0.06);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}

.approach-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: 5rem;
}

.approach-card {
  padding: 3rem 2.5rem;
  border-right: 1px solid rgba(255,255,255,0.06);
  position: relative;
  transition: background 0.4s;
}
.approach-card:last-child { border-right: none; }
.approach-card:hover { background: var(--char); }

.approach-num {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--red);
  letter-spacing: 0.2em;
  margin-bottom: 2rem;
}

.approach-card h3 {
  margin-bottom: 1.5rem;
}

.approach-card p {
  font-size: 0.95rem;
  color: var(--fog);
}

/* =========================================
   FILMS / WORK GRID
   ========================================= */

.films {
  background: var(--black);
}

.films-grid {
  display: grid;
  grid-template-columns: 5fr 4fr;
  grid-auto-rows: 320px;
  gap: 2rem;
  margin-top: 5rem;
}

.film-card {
  position: relative;
  overflow: hidden;
  background: var(--char);
  cursor: pointer;
  transition: transform 0.6s cubic-bezier(0.65, 0, 0.35, 1);
}
.film-card:hover { transform: translateY(-4px); }

.film-card.large { grid-row: span 2; }

.film-bg {
  position: absolute;
  inset: 0;
  background-size: cover;
  background-position: center;
  filter: grayscale(0.4) contrast(1.05);
  transition: transform 1.2s cubic-bezier(0.65, 0, 0.35, 1), filter 0.6s;
}
.film-card:hover .film-bg {
  transform: scale(1.06);
  filter: grayscale(0) contrast(1.1);
}

.film-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 0%, transparent 50%, rgba(10,10,10,0.95) 100%);
}

.film-meta {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  padding: 2rem;
  z-index: 2;
}

.film-tag {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  color: var(--red);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  margin-bottom: 0.5rem;
}

.film-title {
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 400;
  font-size: clamp(1.25rem, 2vw, 1.75rem);
  color: var(--pure);
  line-height: 1.2;
  margin-bottom: 0.4rem;
}
.film-card.large .film-title {
  font-size: clamp(1.75rem, 3vw, 2.5rem);
}

.film-year {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--fog);
}

/* Film backgrounds — gradient placeholders mimicking film stills */
.film-bg-1 { background-image: linear-gradient(135deg, #1a1a1a 0%, #2a1517 50%, #501018 100%); }
.film-bg-2 { background-image: linear-gradient(135deg, #0d1f24 0%, #1f3a3f 100%); }
.film-bg-3 { background-image: linear-gradient(135deg, #2c1810 0%, #5a3520 100%); }
.film-bg-4 { background-image: linear-gradient(135deg, #1a1a2e 0%, #4a2a4a 100%); }
.film-bg-5 { background-image: linear-gradient(135deg, #1c2820 0%, #3a4f30 100%); }
.film-bg-6 { background-image: linear-gradient(135deg, #2a1f1a 0%, #4a3528 100%); }

/* =========================================
   THREE TARGETS (Collectivités/Commerçants/Créatifs)
   ========================================= */

.targets {
  background: var(--noir);
  position: relative;
}

.targets-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2rem;
  margin-top: 5rem;
}

.target-card {
  padding: 3rem 2.5rem;
  background: var(--black);
  border: 1px solid rgba(255,255,255,0.06);
  position: relative;
  transition: all 0.4s;
  display: flex;
  flex-direction: column;
  text-decoration: none;
}

.target-card:hover {
  border-color: var(--red);
  transform: translateY(-4px);
}

.target-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 0;
  height: 2px;
  background: var(--red);
  transition: width 0.6s cubic-bezier(0.65, 0, 0.35, 1);
}
.target-card:hover::before { width: 100%; }

.target-num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  color: var(--red);
  letter-spacing: 0.2em;
  margin-bottom: 2rem;
}

.target-card h3 {
  font-size: 1.75rem;
  margin-bottom: 1rem;
}

.target-tagline {
  font-style: italic;
  font-family: var(--font-display);
  color: var(--fog);
  margin-bottom: 1.5rem;
  font-size: 1rem;
  flex: 1;
}

.target-price {
  font-family: var(--font-mono);
  font-size: 0.85rem;
  color: var(--bone);
  margin-bottom: 1.5rem;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255,255,255,0.08);
}
.target-price strong {
  color: var(--pure);
  font-size: 1.1rem;
}

.target-cta {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
}

/* =========================================
   ABOUT / GEAR section
   ========================================= */

.about {
  background: var(--black);
}

.about-content {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 6rem;
  align-items: start;
  margin-top: 4rem;
}

.about-text p {
  font-size: 1.05rem;
  line-height: 1.7;
}
.about-text p + p { margin-top: 1.5rem; }

.about-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0;
  border: 1px solid rgba(255,255,255,0.08);
}

.stat {
  padding: 2rem;
  border-right: 1px solid rgba(255,255,255,0.08);
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.stat:nth-child(2n) { border-right: none; }
.stat:nth-last-child(-n+2) { border-bottom: none; }

.stat-num {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(2rem, 4vw, 3rem);
  color: var(--red);
  line-height: 1;
  margin-bottom: 0.5rem;
}
.stat-label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--fog);
}

/* =========================================
   FOOTER
   ========================================= */

footer {
  background: var(--noir);
  padding: 5rem var(--gutter) 2rem;
  border-top: 1px solid rgba(255,255,255,0.08);
}

.footer-content {
  max-width: var(--container);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 1fr;
  gap: 3rem;
  margin-bottom: 4rem;
}

.footer-brand .logo { margin-bottom: 1.5rem; }
.footer-brand p {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1rem;
  color: var(--fog);
  max-width: 300px;
}

.footer-col h4 {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1.5rem;
}

.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 0.7rem; }
.footer-col a {
  font-size: 0.9rem;
  color: var(--bone);
  transition: color 0.3s;
}
.footer-col a:hover { color: var(--pure); }

.footer-bottom {
  max-width: var(--container);
  margin: 0 auto;
  padding-top: 2rem;
  border-top: 1px solid rgba(255,255,255,0.06);
  display: flex;
  justify-content: space-between;
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--fog);
}

/* =========================================
   PAGES INTERNES — VARIANT
   ========================================= */

body.page-interior {
  background: var(--paper);
  color: var(--noir);
}

.page-interior .nav {
  background: rgba(245,243,238,0.95);
  border-bottom: 1px solid rgba(0,0,0,0.08);
}

.page-interior .nav .logo,
.page-interior .nav-links a {
  color: var(--noir);
}
.page-interior .nav-links a:hover { color: var(--black); }

.page-hero {
  padding: 14rem var(--gutter) 6rem;
  background: var(--paper);
  border-bottom: 1px solid rgba(0,0,0,0.08);
  position: relative;
}

.page-hero-content {
  max-width: var(--container);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 3fr 2fr;
  gap: 4rem;
  align-items: end;
}

.page-eyebrow {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1.5rem;
}

.page-hero h1 {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(2.8rem, 6vw, 5.5rem);
  line-height: 1;
  letter-spacing: -0.025em;
  color: var(--noir);
  margin-bottom: 1.5rem;
  font-variation-settings: "opsz" 144;
}
.page-hero h1 em { color: var(--red); font-style: italic; }

.page-hero-meta {
  font-family: var(--font-mono);
  font-size: 0.85rem;
  color: var(--fog);
  letter-spacing: 0.05em;
  line-height: 1.8;
  border-left: 2px solid var(--red);
  padding-left: 1.5rem;
}
.page-hero-meta strong {
  color: var(--noir);
  font-weight: 700;
}

/* Interior sections */
.page-interior section {
  background: var(--paper);
}
.page-interior h2,
.page-interior h3 { color: var(--noir); }
.page-interior p { color: #3d3d3d; }
.page-interior .section-intro { color: #3d3d3d; }

.page-interior .section-eyebrow { color: var(--red); }

/* Pricing tiers */
.tiers-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  margin-top: 4rem;
  border: 1px solid rgba(0,0,0,0.1);
}

.tier {
  padding: 3rem 2.5rem;
  border-right: 1px solid rgba(0,0,0,0.1);
  position: relative;
  background: var(--paper);
  transition: background 0.3s;
}
.tier:last-child { border-right: none; }
.tier:hover { background: rgba(0,0,0,0.02); }

.tier.recommended {
  background: var(--noir);
  color: var(--bone);
}
.tier.recommended h3,
.tier.recommended .tier-price { color: var(--pure); }
.tier.recommended .tier-tagline { color: var(--fog); }
.tier.recommended .tier-features li { color: var(--bone); border-color: rgba(255,255,255,0.08); }

.tier-badge {
  position: absolute;
  top: 1.5rem;
  right: 1.5rem;
  font-family: var(--font-mono);
  font-size: 0.65rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  padding: 0.3rem 0.6rem;
  border: 1px solid var(--red);
}

.tier h3 {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 0.9rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 0.5rem;
}

.tier-tagline {
  font-family: var(--font-display);
  font-style: italic;
  font-size: 1rem;
  color: var(--fog);
  margin-bottom: 2.5rem;
  min-height: 3rem;
}

.tier-price {
  font-family: var(--font-display);
  font-weight: 300;
  font-size: clamp(2.5rem, 4vw, 3.5rem);
  color: var(--noir);
  line-height: 1;
  margin-bottom: 0.3rem;
  font-variation-settings: "opsz" 144;
}
.tier-period {
  font-family: var(--font-mono);
  font-size: 0.75rem;
  color: var(--fog);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  margin-bottom: 2.5rem;
  padding-bottom: 2rem;
  border-bottom: 1px solid rgba(0,0,0,0.1);
}
.tier.recommended .tier-period { border-color: rgba(255,255,255,0.1); }

.tier-features {
  list-style: none;
}
.tier-features li {
  font-size: 0.95rem;
  padding: 0.8rem 0;
  border-bottom: 1px solid rgba(0,0,0,0.06);
  display: flex;
  gap: 0.8rem;
}
.tier-features li::before {
  content: "→";
  color: var(--red);
  flex-shrink: 0;
}

/* Mosaic of formats */
.formats-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2rem;
  margin-top: 4rem;
}

.format-card {
  padding: 2.5rem;
  background: var(--pure);
  border-left: 3px solid var(--red);
  position: relative;
  transition: transform 0.3s;
}
.format-card:hover { transform: translateX(4px); }

.format-card h4 {
  font-family: var(--font-mono);
  font-weight: 700;
  font-size: 0.85rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1rem;
}

.format-card p {
  color: #3d3d3d;
  font-size: 0.95rem;
  line-height: 1.6;
}

/* Process timeline */
.process-flow {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  margin-top: 4rem;
  position: relative;
}

.process-step {
  padding: 2rem 1.5rem 2rem 0;
  position: relative;
  border-top: 2px solid var(--red);
  padding-top: 2rem;
}

.process-step::before {
  content: "";
  position: absolute;
  top: -7px;
  left: 0;
  width: 12px;
  height: 12px;
  background: var(--red);
  border-radius: 50%;
}

.process-num {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  color: var(--red);
  margin-bottom: 0.8rem;
}
.process-step h4 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 1.2rem;
  margin-bottom: 0.5rem;
  color: var(--noir);
}
.process-step p {
  font-size: 0.85rem;
  color: var(--fog);
  line-height: 1.5;
}

/* CTA banner */
.cta-banner {
  background: var(--paper);
  padding: 6rem var(--gutter);
  text-align: center;
  position: relative;
  overflow: hidden;
  border-top: 1px solid rgba(0,0,0,0.08);
  border-bottom: 1px solid rgba(0,0,0,0.08);
}
.cta-banner::before {
  content: "";
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse at center, rgba(200,16,46,0.06) 0%, transparent 60%);
}

.cta-banner .container { position: relative; z-index: 2; }

.cta-banner h2 {
  color: var(--black);
  margin-bottom: 1.5rem;
}
.cta-banner h2 em {
  color: var(--red);
  font-style: italic;
}
.cta-banner p {
  color: var(--noir);
  font-size: 1.15rem;
  margin-bottom: 3rem;
  font-family: var(--font-display);
  font-style: italic;
  font-weight: 500;
  max-width: 620px;
  margin-left: auto;
  margin-right: auto;
}

/* CTA banner — override .btn-ghost pour fond clair */
.cta-banner .btn-ghost {
  background: transparent;
  color: var(--black);
  border-color: var(--black);
}
.cta-banner .btn-ghost:hover {
  background: var(--black);
  color: var(--pure);
  border-color: var(--black);
  transform: translateY(-2px);
}

/* =========================================
   CONTACT PAGE
   ========================================= */

.contact-grid {
  display: grid;
  grid-template-columns: 3fr 2fr;
  gap: 5rem;
  margin-top: 4rem;
  align-items: start;
}

.contact-form {
  background: var(--pure);
  padding: 3rem;
  border: 1px solid rgba(0,0,0,0.08);
}

.form-group {
  margin-bottom: 1.5rem;
}

.form-group label {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  display: block;
  margin-bottom: 0.5rem;
}

.form-group input,
.form-group textarea,
.form-group select {
  width: 100%;
  padding: 0.9rem 1rem;
  border: 1px solid rgba(0,0,0,0.12);
  background: var(--paper);
  font-family: var(--font-body);
  font-size: 0.95rem;
  color: var(--noir);
  transition: border-color 0.3s;
}

.form-group input:focus,
.form-group textarea:focus,
.form-group select:focus {
  outline: none;
  border-color: var(--red);
}

.form-group textarea {
  min-height: 140px;
  resize: vertical;
}

.target-pills {
  display: flex;
  gap: 0.5rem;
  flex-wrap: wrap;
}

.pill {
  padding: 0.7rem 1.2rem;
  border: 1px solid rgba(0,0,0,0.15);
  background: var(--paper);
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--noir);
  cursor: pointer;
  transition: all 0.3s;
}

.pill.active,
.pill:hover {
  background: var(--red);
  color: var(--pure);
  border-color: var(--red);
}

.contact-info {
  position: sticky;
  top: 100px;
}

.contact-info-block {
  margin-bottom: 2.5rem;
  padding-bottom: 2.5rem;
  border-bottom: 1px solid rgba(0,0,0,0.1);
}
.contact-info-block:last-child {
  border-bottom: none;
}

.contact-info-block h4 {
  font-family: var(--font-mono);
  font-size: 0.7rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 1rem;
}

.contact-info-block .value {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 1.5rem;
  color: var(--noir);
  display: block;
}

.contact-info-block .small {
  font-family: var(--font-mono);
  font-size: 0.8rem;
  color: var(--fog);
  margin-top: 0.5rem;
}

.calendly-block {
  background: var(--noir);
  color: var(--bone);
  padding: 2rem;
  margin-top: 2rem;
}
.calendly-block h4 { color: var(--red); }
.calendly-block .value { color: var(--pure); }
.calendly-block a {
  display: inline-block;
  margin-top: 1rem;
  padding: 0.8rem 1.5rem;
  background: var(--red);
  color: var(--pure);
  font-family: var(--font-mono);
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  font-weight: 700;
  transition: background 0.3s;
}
.calendly-block a:hover { background: var(--red-dark); }

/* =========================================
   RESPONSIVE
   ========================================= */

@media (max-width: 900px) {
  .nav-links { display: none; }
  .menu-toggle {
    display: block;
    font-family: var(--font-mono);
    font-size: 0.75rem;
    letter-spacing: 0.15em;
    color: var(--pure);
    text-transform: uppercase;
  }
  .approach-grid,
  .targets-grid,
  .tiers-grid {
    grid-template-columns: 1fr;
  }
  .approach-card,
  .tier {
    border-right: none;
    border-bottom: 1px solid rgba(255,255,255,0.06);
  }
  .films-grid {
    grid-template-columns: 1fr;
    grid-auto-rows: 280px;
  }
  .film-card.large { grid-row: auto; }
  .formats-grid,
  .about-content,
  .page-hero-content,
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 3rem;
  }
  .process-flow {
    grid-template-columns: 1fr;
  }
  .footer-content {
    grid-template-columns: 1fr 1fr;
    gap: 2rem;
  }
  .crop-mark { display: none; }
}

@media (max-width: 600px) {
  .nav { padding: 1rem var(--gutter); }
  .nav-cta { display: none; }
  .footer-content { grid-template-columns: 1fr; }
  .footer-bottom { flex-direction: column; gap: 1rem; }
  .hero-actions { flex-direction: column; align-items: stretch; }
  .btn { justify-content: center; }
}